SUBSCRIBE TO OUR BLOG


How to Run Google Ads That Convert?

April 21, 2025 / by Dave Burnett

Google Ads can be a powerful tool if used correctly– but how is it quietly draining your ad budget? I’ve seen it happen too often. Businesses invest hours designing a high-converting landing page. They finally launch their Google Ads campaign, watch the traffic roll in—and then, silence. No conversions....

Google Ads Performance: Expert Tips to Overcome Common Challenges and Boost ROI

March 24, 2024 / by Marketing Team

Google Ads is a powerful tool for businesses looking to drive traffic, increase conversions, and boost their return on investment (ROI). However, navigating the complexities of Google Ads can be challenging, especially with its ever-evolving algorithms and features. In this comprehensive guide, we’ll delve into the challenges commonly faced...

2024 PPC Management Strategies: Avoid Common Pitfalls and Reduce Ad Spend Waste

March 19, 2024 / by Marketing Team

Pay-per-click (PPC) advertising continues to be a vital component of digital marketing strategies for businesses of all sizes. However, with the digital landscape rapidly evolving, PPC managers must adapt to new challenges, platforms, and user behaviors to maintain the effectiveness of their campaigns. As we look ahead to 2024,...

Marketing Analytics: A Guide to Digital Strategy

February 4, 2024 / by Marketing Team

Marketing analytics is a fundamental tool that transforms raw data into valuable insights, enabling businesses to make data-driven decisions and optimize their digital strategies for better results. With the proliferation of digital platforms, the importance of understanding marketing analytics has never been greater. In this comprehensive guide, we dive...

SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....