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Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

Pay per Click Advertising Through Google Ad Keywords

May 15, 2024 / by Marketing Team

Pay-Per-Click (PPC) advertising with Google Ads is one of the most effective methods for driving targeted traffic to your website and increasing sales. At the heart of any successful Google Ads campaign lies a well-researched and effectively implemented keyword strategy. Keywords are the foundation upon which PPC campaigns are...

Discover how the latest Google core update impacts website rankings and learn effective strategies to recover from traffic loss.

Google Tests Ad Copy Variations for Enhanced Performance: Inside the Latest Advertising Updates

May 8, 2024 / by Marketing Team

In the fast-paced world of online advertising, staying ahead of the curve is not just a matter of choice but of necessity. Google, as a leading digital advertising platform, continually updates and refines its services to offer advertisers the best tools for reaching their audiences effectively. One of the...

SEO for Ecommerce

October 14, 2022 / by Rehj

You’ve worked hard to create a fantastic e-commerce store, but you’re not getting the traffic you need to make sales.  It’s incredibly frustrating when you put so much effort into building a website, and no one ever sees it. You may wonder what’s wrong with your site or if...

Conversion Rate Optimization (CRO) – 10 Reasons Why You Need it

May 18, 2016 / by Dave Burnett

Conversion rate, i.e. the proportion of the visitors of your website who take your desired action (not necessarily make a purchase; rather anything from signing up for email newsletter or a blog update or downloading an app), has become a buzzword for marketers over the past few years. After...

How To Write Content That Converts

September 21, 2015 / by Dave Burnett

  There is only one reason we write content for our marketing websites – to drive sales, that increases revenue and our bottom line.   If you are taking any other approach, you’re simply doing it wrong.  If you need some help in getting your visitors to convert into customers,...