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What Is Bounce Rate and How You Can Improve It?

March 2, 2016 / by Dave Burnett

The bounce rate o shows the total number of people that left your website (across all the web pages). It is a metric which indicates the percentage of people who visit your site, but then immediately exit it without clicking anywhere else or visiting another page. However, what it...

Landing Page Optimization

How the Right Landing Page Can Turn Your Visitors into Buyers

February 15, 2016 / by Dave Burnett

  Conversion rate is one of the crucial metrics that businesses monitor and analyze to ensure the success of their marketing efforts as well as their overall profitability. Unfortunately, many fail to achieve the average 2-3% rate which renowned businesses flaunt, let alone surpass the 5% only a few...