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Small Business Content Marketing 2014

November 12, 2014 / by Dave Burnett

BoostSuite asked 16000+ small business owners and marketers about their content marketing strategies. They found that most have been doing basic content marketing, but overall the process is still disjointed and ineffective. SMBs are blogging using social media and email marketing, but everything they say and do is based...

The Surprising Effects of Content Shock

October 29, 2014 / by Dave Burnett

Content shock is a term that has been thrown around a lot lately. Some say content marketing as a model may fall apart just because of sheer saturation of content. Others call content shock a myth, since content grows and is created based on changing times. All opinions aside,...

Influencing Consumers through Competitions

October 28, 2014 / by Dave Burnett

Competitions have long been a popular method of marketing a brand, whether online or through traditional channels. However, social media marketers’ views differ on the value of running these promotions. Social media competitions often involve people ‘Liking’ or ‘following’ a brand for their entry to be qualified, which increases...

Tracking Content Marketing ROI

October 24, 2014 / by Khalid Essam

Tracking Content Marketing ROI—How to Measure and Optimize Your Content Strategy You’ve invested in blog posts, whitepapers, videos, and social media campaigns—now it’s time to prove they’re paying off. Too often, content marketers hear the dreaded question: “Where’s the ROI?” Tracking content marketing ROI isn’t just about tallying up...

Effective Content Marketing Email Strategies

October 19, 2014 / by Khalid Essam

  With 191.4 billion emails flying into global inboxes daily, grabbing your customer’s attention with an email can feel like a shot in the dark. One of the most effective strategies emerging in internet marketing is to use content marketing for your newsletters. And today’s infographic will show you...