USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment? While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through,...
BoostSuite asked 16000+ small business owners and marketers about their content marketing strategies. They found that most have been doing basic content marketing, but overall the process is still disjointed and ineffective. SMBs are blogging using social media and email marketing, but everything they say and do is based...
Content shock is a term that has been thrown around a lot lately. Some say content marketing as a model may fall apart just because of sheer saturation of content. Others call content shock a myth, since content grows and is created based on changing times. All opinions aside,...
Competitions have long been a popular method of marketing a brand, whether online or through traditional channels. However, social media marketers’ views differ on the value of running these promotions. Social media competitions often involve people ‘Liking’ or ‘following’ a brand for their entry to be qualified, which increases...
How do you figure out the exact return-on-investment of your content? Content marketing is a discipline where art meets science. Reporting successes is a lot like telling a story… with proven facts and figures. In order to make it accurate, it’s imperative that you develop a solid measurement strategy...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000