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The 8 Goals to Consider When Creating a Digital Marketing Strategy

June 26, 2025 / by Jana Legaspi

A well-defined digital marketing strategy requires purposeful goals to direct efforts and measure success. But what should those goals be? This article explores the 8 essential goals you must consider when creating a strategy that resonates with audiences, drives growth, and wins in search engine rankings. 1. Build Brand...

Stop wasting ad spend. Discover how combining organic and paid social media strategies boosts ROI, builds trust, and accelerates growth.

Organic vs. Paid Social Strategies: How to Maximize ROI

June 14, 2025 / by Dave Burnett

By Dave Burnett, Online Marketing Expert at AOK Marketing Last updated: June 14, 2025   What is the main point of this article? TL;DR: A combined organic and paid social media strategy delivers both immediate reach and long-term brand loyalty. Organic social builds trust and authority over time. Paid...

AI content covers the basics, but original content converts. Discover why differentiation—not automation—is your real competitive edge.

AI Content vs. Original Content: Why Being Different Is Better Than Being First

June 11, 2025 / by Dave Burnett

AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...

Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

Infographic illustrating Total Website Visits metrics and strategies for building a strong marketing funnel foundation

Total Website Visits: Building a Strong Foundation for Your Marketing Funnel

May 7, 2025 / by Marketing Team

Introduction: Total website visits represent the total number of times users have landed on your website within a given period (regardless of repeats). It’s a top-of-funnel metric that indicates the volume of traffic your marketing efforts are bringing in. Think of it as the digital equivalent of foot traffic...