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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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Toronto, ON M9R 4C8
Canada
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By Dave Burnett, Online Marketing Expert at AOK Marketing Last updated: June 14, 2025 What is the main point of this article? TL;DR: A combined organic and paid social media strategy delivers both immediate reach and long-term brand loyalty. Organic social builds trust and authority over time. Paid...
AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...
Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...
Introduction: Total website visits represent the total number of times users have landed on your website within a given period (regardless of repeats). It’s a top-of-funnel metric that indicates the volume of traffic your marketing efforts are bringing in. Think of it as the digital equivalent of foot traffic...
Why Most Startups Burn Through Their Ad Budget (And What to Do Instead) Let me be blunt: more marketing won’t fix a bad offer. I’ve seen it time and again—startups pour cash into paid search, SEO, and social ads hoping to generate traction, only to walk away with empty...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000