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How Social Media Indirectly Benefits SEO – The TL;DR

June 15, 2025 / by Dave Burnett

By Dave Burnett, SEO Specialist — Last updated: June 15, 2025 TL;DR Social signals—metrics like likes, shares, and comments—do not directly influence Google’s search rankings but are factored into Microsoft’s Bing algorithm Bing Webmaster Guidelines. Instead, social media boosts SEO indirectly by increasing content discovery, earning backlinks, improving brand...

Instagram Reels vs. YouTube Shorts: Choosing the Best Platform for Your Content in 2025

January 15, 2025 / by Marketing Team

Video content is here to stay in 2025 and two of the biggest players in the short-form video arena are Instagram Reels and YouTube Shorts. As a content creator or a marketer, understanding the nuances of these platforms can significantly enhance your digital strategy. This article provides a comprehensive...

20 Content Marketing Tools for Online Visibility in 2024

May 6, 2024 / by Marketing Team

As the digital landscape continues to evolve, content marketing remains a cornerstone strategy for businesses looking to increase their online visibility. With the vast amount of content being produced every day, it’s critical to have the right tools at your disposal to stand out. As we look forward to...

Content Catastrophe: Avoiding the Minefield of Failed Strategies

January 24, 2024 / by Jana Legaspi

Struggling to crack the SEO code and make your content resonate with search engines?  Feeling like your carefully crafted pieces get lost in the digital abyss, while keyword-stuffed fluff rises to the top?  You’re not alone.  The SEO landscape has undergone a dramatic shift, leaving many content creators scratching...