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Brands Struggle to Measure ROI on Twitter

September 23, 2014 / by Marketing Team

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey, 40 percent brands think Twitter as an effective marketing tool. Brands face a number of challenges using Twitter as a social media marketing tool, with measuring Return-on-Investment...

The Brands That Rule Twitter – And What You Can Learn From Them

August 10, 2014 / by Rehj

A recent study shows that 99% of brands are on twitter! Twitter is known as the site that started hash-tagging. Yes, it is Twitter, not Facebook or Google+ or any other sites. Despite being a ground breaking platform, Twitter has a serious noise issue.  The life of a tweet...