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Tracking Content Marketing ROI

October 24, 2014 / by Khalid Essam

How do you figure out the exact return-on-investment of your content? Content marketing is a discipline where art meets science.  Reporting successes is a lot like telling a story… with proven facts and figures. In order to make it accurate, it’s imperative that you develop a solid measurement strategy...

Social Media: Smart Science Behind The Words – Cheat Sheet

October 23, 2014 / by Khalid Essam

Do you know there is really a science to making shareable content or post? Actually there is science behind the words which attract users to follow, like, retweet and comment on your post. It is interesting to know that creating shareable post or content is a scientific process and follows...