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Paid Media Marketing in 2024: Essential Changes for Marketers

April 8, 2024 / by Jana Legaspi

Paid media marketing has undergone a significant transformation in recent years, and 2024 promises to bring even more changes. With the rapid advancement of technology, consumer behavior shifts, and evolving data privacy regulations, marketers must stay agile and adapt their strategies accordingly. In this article, we’ll explore seven critical...

Google Begins Eliminating Third-Party Cookies: Impact on User Privacy & Digital Advertising

April 5, 2024 / by Marketing Team

The online world is bracing for a seismic shift as Google, the juggernaut behind the world’s most popular web browser, Chrome, commences its long-anticipated phase-out of third-party cookies. This move, set to redefine the digital landscape, has far-reaching implications for user privacy and the entire digital advertising industry. In...

2024 PPC Management Strategies: Avoid Common Pitfalls and Reduce Ad Spend Waste

March 19, 2024 / by Marketing Team

Pay-per-click (PPC) advertising continues to be a vital component of digital marketing strategies for businesses of all sizes. However, with the digital landscape rapidly evolving, PPC managers must adapt to new challenges, platforms, and user behaviors to maintain the effectiveness of their campaigns. As we look ahead to 2024,...