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Google Ads Update: Inactive Ad Groups to Be Auto-Paused for Better Campaign Management

March 27, 2024 / by Marketing Team

Google Ads is an ever-evolving platform with regular updates and tweaks aimed at enhancing user experience and the effectiveness of advertising campaigns. In keeping with this dynamic nature, Google has introduced another significant update that’s set to change the way advertisers manage their campaigns. Specifically, Google will now auto-pause...

Campaign Management Tools: Boost Your Marketing Efficiency

January 7, 2024 / by Marketing Team

In the digital age, marketing campaigns are more complex and multifaceted than ever before. With a plethora of platforms to choose from and audiences spread across various channels, managing a successful marketing campaign requires organization, strategy, and the right set of tools. Campaign management tools have become indispensable for...