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Infographic illustrating Click-Through Rate (CTR) definition, formula, industry benchmarks, and strategies to boost CTR

Click-Through Rate (CTR): How to Improve Engagement and Make Every Impression Count

May 10, 2025 / by Marketing Team

Introduction: In digital marketing, Click-Through Rate (CTR) is a make-or-break metric that gauges the effectiveness of your content and ads. Whenever you serve an impression – be it an ad, an email, or a search result – CTR tells you what percentage of people clicked through to learn more....

Visual Storytelling: 5 Strategies for Enhancing Content Engagement

February 25, 2024 / by Jana Legaspi

Imagine a vast digital platform where attention is the currency and content creators are its navigators, seeking to dig through the noise in search of hidden treasures of engagement. Amidst oceans of text that users constantly scroll past, images stand as vibrant oases beckoning with a promise of captivating...

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