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Learn what marketing metrics clients expect and how to track CAC, ROAS, and more using Looker Studio. Real case studies included.

Top Marketing Metrics Clients Want (And How to Track Them)

May 19, 2025 / by Dave Burnett

Most agencies still lead with vanity metrics—clicks, impressions, reach. But seasoned clients aren’t impressed by traffic spikes if they don’t lead to real results. What they truly care about is this: How much did it cost to get a customer? Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS),...

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