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LinkedIn Paid Ads: A Comprehensive Guide for Marketers

June 10, 2025 / by Marketing Team

LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide. Crucially, 4 out of 5 LinkedIn members drive business decisions, and the platform’s audience has 2× the buying power of typical web audiences. LinkedIn’s users are also highly engaged with professional content – for...

2024 PPC Management Strategies: Avoid Common Pitfalls and Reduce Ad Spend Waste

March 19, 2024 / by Marketing Team

Pay-per-click (PPC) advertising continues to be a vital component of digital marketing strategies for businesses of all sizes. However, with the digital landscape rapidly evolving, PPC managers must adapt to new challenges, platforms, and user behaviors to maintain the effectiveness of their campaigns. As we look ahead to 2024,...

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