SUBSCRIBE TO OUR BLOG

LinkedIn Paid Ads: A Comprehensive Guide for Marketers

June 10, 2025 / by Marketing Team

LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide. Crucially, 4 out of 5 LinkedIn members drive business decisions, and the platform’s audience has 2× the buying power of typical web audiences. LinkedIn’s users are also highly engaged with professional content – for...

2024 PPC Management Strategies: Avoid Common Pitfalls and Reduce Ad Spend Waste

March 19, 2024 / by Marketing Team

Pay-per-click (PPC) advertising continues to be a vital component of digital marketing strategies for businesses of all sizes. However, with the digital landscape rapidly evolving, PPC managers must adapt to new challenges, platforms, and user behaviors to maintain the effectiveness of their campaigns. As we look ahead to 2024,...

Categories

Lead Generation

PPC - Pay Per Click Marketing

find out more about our services

RECENT POSTS

Learn how partner support can help you close more deals by expanding your offerings, generating referrals, and building trust.

How Can Additional Partner Support Help You Close More Deals?

June 18, 2025

Discover the smartest way to transition your business without losing SEO, trust, or traffic. Use this strategy to rebuild online authority.

What’s the Smartest Way to Transition from an Old Brand to a New One?

June 17, 2025

Evaluating Your Marketing Spend: Is It Delivering Enough ROI?

June 16, 2025

Flat-design illustration of social media icons (Facebook, Twitter, Instagram, LinkedIn, YouTube) with curved arrows pointing to a web page displaying an upward-trending SEO growth chart and link icons.

How Social Media Indirectly Benefits SEO – The TL;DR

June 15, 2025

Stop wasting ad spend. Discover how combining organic and paid social media strategies boosts ROI, builds trust, and accelerates growth.

Organic vs. Paid Social Strategies: How to Maximize ROI

June 14, 2025

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.wp_post_author_widget .wp-post-author-meta .awpa-display-name > a:hover,body .wp-post-author-wrap .awpa-display-name > a:hover{color:#af0000;}.wp-post-author-meta .wp-post-author-meta-more-posts a.awpa-more-posts:hover,.awpa-review-field .right-star .awpa-rating-button:not(:disabled):hover{color:#af0000;border-color:#af0000;}@media screen and (max-width:8000px){#responsive-menu-container.push-left{transform:translateX(-100%);-ms-transform:translateX(-100%);-webkit-transform:translateX(-100%);-moz-transform:translateX(-100%);}.responsive-menu-open #responsive-menu-container.push-left,.responsive-menu-open #responsive-menu-container.slide-left{transform:translateX(0);-ms-transform:translateX(0);-webkit-transform:translateX(0);-moz-transform:translateX(0);}#responsive-menu-container.push-top,#responsive-menu-container.slide-top{transform:translateY(-100%);-ms-transform:translateY(-100%);-webkit-transform:translateY(-100%);-moz-transform:translateY(-100%);}.responsive-menu-open #responsive-menu-container.push-top,.responsive-menu-open #responsive-menu-container.slide-top{transform:translateY(0);-ms-transform:translateY(0);-webkit-transform:translateY(0);-moz-transform:translateY(0);}#responsive-menu-container.push-right,#responsive-menu-container.slide-right{transform:translateX(100%);-ms-transform:translateX(100%);-webkit-transform:translateX(100%);-moz-transform:translateX(100%);}.responsive-menu-open #responsive-menu-container.push-right,.responsive-menu-open #responsive-menu-container.slide-right{transform:translateX(0);-ms-transform:translateX(0);-webkit-transform:translateX(0);-moz-transform:translateX(0);}#responsive-menu-container.push-bottom,#responsive-menu-container.slide-bottom{transform:translateY(100%);-ms-transform:translateY(100%);-webkit-transform:translateY(100%);-moz-transform:translateY(100%);}.responsive-menu-open #responsive-menu-container.push-bottom,.responsive-menu-open #responsive-menu-container.slide-bottom{transform:translateY(0);-ms-transform:translateY(0);-webkit-transform:translateY(0);-moz-transform:translateY(0);}#responsive-menu-container #responsive-menu-title{padding:25px 5%;}#responsive-menu-container #responsive-menu ul{width:100%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu{display:none;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu.responsive-menu-submenu-open{display:block;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-1 a.responsive-menu-item-link{padding-left:10%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-2 a.responsive-menu-item-link{padding-left:15%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-3 a.responsive-menu-item-link{padding-left:20%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-4 a.responsive-menu-item-link{padding-left:25%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-5 a.responsive-menu-item-link{padding-left:30%;}#responsive-menu-container .responsive-menu-submenu li.responsive-menu-item a{padding:0 5%;}#responsive-menu-container li.responsive-menu-item a .fa{margin-right:15px;}#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow{position:absolute;top:0;bottom:0;text-align:center;overflow:hidden;}#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow .fa{margin-right:0;}button#responsive-menu-button .responsive-menu-button-icon-inactive{display:none;}button#responsive-menu-button img{max-width:100%;}.responsive-menu-label{display:inline-block;font-weight:600;margin:0 5px;vertical-align:middle;}.responsive-menu-label .responsive-menu-button-text-open{display:none;}.responsive-menu-label.responsive-menu-label-top,.responsive-menu-label.responsive-menu-label-bottom{display:block;margin:0 auto;}button#responsive-menu-button{cursor:pointer;transition-property:opacity,filter;transition-duration:.15s;transition-timing-function:linear;}.responsive-menu-inner,.responsive-menu-inner::before,.responsive-menu-inner::after{transition-property:transform;transition-duration:.15s;transition-timing-function:ease;}.responsive-menu-open .responsive-menu-inner,.responsive-menu-open .responsive-menu-inner::before,.responsive-menu-open .responsive-menu-inner::after{background-color:#fff;}button#responsive-menu-button:hover .responsive-menu-inner,button#responsive-menu-button:hover .responsive-menu-inner::before,button#responsive-menu-button:hover .responsive-menu-inner::after,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::before,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::after,button#responsive-menu-button:focus .responsive-menu-inner,button#responsive-menu-button:focus .responsive-menu-inner::before,button#responsive-menu-button:focus .responsive-menu-inner::after,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::before,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::after{background-color:#fff;}.responsive-menu-boring .responsive-menu-inner,.responsive-menu-boring .responsive-menu-inner::before,.responsive-menu-boring .responsive-menu-inner::after{transition-property:none;}.responsive-menu-boring.is-active .responsive-menu-inner{transform:rotate(45deg);}.responsive-menu-boring.is-active .responsive-menu-inner::before{top:0;opacity:0;}.responsive-menu-boring.is-active .responsive-menu-inner::after{bottom:0;transform:rotate(-90deg);}.responsive-menu-open button#responsive-menu-button{background:#000;}.responsive-menu-open button#responsive-menu-button:hover,.responsive-menu-open button#responsive-menu-button:focus,button#responsive-menu-button:hover,button#responsive-menu-button:focus{background:#000;}.responsive-menu-open button#responsive-menu-button .responsive-menu-box{color:#fff;}.responsive-menu-label{color:#fff;font-size:14px;line-height:13px;}button#responsive-menu-button{transition:transform .5s,background-color .5s;}#responsive-menu-container{transition:transform .5s;}#responsive-menu-container .responsive-menu-item-link,#responsive-menu-container #responsive-menu-title,#responsive-menu-container .responsive-menu-subarrow{transition:background-color .5s,border-color .5s,color .5s;}#responsive-menu-container #responsive-menu-title{background-color:#212121;color:#fff;font-size:13px;text-align:left;}#responsive-menu-container #responsive-menu-title a{color:#fff;font-size:13px;text-decoration:none;}#responsive-menu-container #responsive-menu-title a:hover{color:#fff;}#responsive-menu-container #responsive-menu-title:hover{background-color:#212121;color:#fff;}#responsive-menu-container #responsive-menu-title:hover a{color:#fff;}#responsive-menu-container #responsive-menu-title #responsive-menu-title-image{display:inline-block;vertical-align:middle;max-width:100%;margin-bottom:15px;}#responsive-menu-container #responsive-menu-title #responsive-menu-title-image img{max-width:100%;}#responsive-menu-container #responsive-menu > li.responsive-menu-item:first-child > a{border-top:1px solid #212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover{color:#fff;background-color:#3f3f3f;border-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow{right:0;height:40px;line-height:40px;width:40px;color:#fff;border-left:1px solid #212121;background-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#212121;background-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link{background-color:#212121;color:#fff;border-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link:hover{background-color:#3f3f3f;color:#fff;border-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item .responsive-menu-item-link{font-size:13px;text-align:left;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a{height:40px;line-height:40px;border-bottom:1px solid #212121;color:#fff;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover{color:#fff;background-color:#3f3f3f;border-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow{left:unset;right:0;height:40px;line-height:40px;width:40px;color:#fff;border-left:1px solid #212121 !important;border-right:unset !important;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#212121;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link{background-color:#212121;color:#fff;border-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link:hover{background-color:#3f3f3f;color:#fff;border-color:#3f3f3f;}}.blogtmplate{font-size:28px;margin-top:10px;}#blog-content-left ul li{list-style:disc;}#footer-newsletter{padding:20px 0;}.elementor-kit-11106 .elementor-widget-theme-post-content a{color:var(--e-global-color-primary);text-decoration:underline;}.single-blog-post table{border:1px solid #363e49;}.single-blog-post th,.single-blog-post td{border:1px solid #363e49;text-align:center;padding:5px;}.single-blog-post ._tableWrapper_16hzy_14.flex-col-reverse{overflow-y:auto;width:100%;max-width:760px;}.single-blog-post ._tableContainer_16hzy_1{border:1px solid #000;}.elementor-location-header.is-sticky{position:fixed !important;top:0 !important;width:100% !important;z-index:999 !important;transition:all .3s ease-in-out;}.elementor-heading-title{padding:0;margin:0;line-height:1;}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit;}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px;}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px;}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px;}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff;}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em;}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px;}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block;}