Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI-powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
Instagram in 2026 is less about “posting consistently” and more about being recommended, being searchable, and being repeatedly chosen by the right audience. If your strategy still revolves around follower count and likes, you’ll feel like your reach is random. It’s not random—you’re just optimizing for old signals. Here...
Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI-powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
Introduction: Why This Distinction Matters In marketing, two terms are often used interchangeably—but they shouldn’t be. Brand equity and brand awareness are not the same. While both influence how customers perceive your brand, they serve different purposes and drive different results. If you’re trying to build a recognizable and...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 26, 2025 3 Steps to Take Advantage of a Market Downturn What caused the January–February 2025 slowdown? Quick Recap: Leadership change in the U.S. led to policy hesitation and business delays. Tariff uncertainty affected global supply chains...
