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Why You Should Be Focusing on Engagement Rate Rather Than Followers

October 14, 2024 / by Dave Burnett

Follower count has long been seen as the ultimate marker of success. Brands and influencers alike have obsessed over growing their follower base, assuming that more followers equal more influence, sales, and visibility. However, as digital marketing continues to evolve, there is an increasing realization that engagement rate is...

Why Content Marketing is Important for Brands

September 20, 2024 / by Marketing Team

Content marketing has become one of the most effective strategies for businesses aiming to grow their brand, engage with their audience, and generate leads. In today’s digital age, where consumers have access to an abundance of information, traditional marketing techniques like TV ads or cold calling are no longer...