LinkedIn has evolved as a powerhouse for professional networking and is also a goldmine for marketers aiming to target professionals and businesses. Leveraging LinkedIn advertising can be a game-changer for companies looking to enhance their online presence and grow their brand. In this comprehensive beginner’s guide, we will explore...
In the ever-evolving landscape of digital marketing, the concept of a marketing funnel serves as a foundational framework for guiding potential customers through the various stages of their journey, ultimately leading to a conversion. At the heart of this funnel lies the ‘top of funnel’—the first and perhaps most...
Google Marketing Live is a yearly event where the tech giant discusses its latest marketing products and strategies. They’ve hosted Google Marketing Live before to introduce new technologies and share knowledge with other industry experts. This year’s keynote was no different, with executives revealing new tools and features to...
We put together a 2014 social media guide for marketing professionals and CMOs, that shows how to learn about the different social media outlets and how to leverage them effectively. Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization....