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Think your rankings are real? They might not be. Learn how to spot the signs of artificially inflated SEO and what to do about it.

What Are the Signs Your Site’s Rankings Are Artificially Inflated?

June 1, 2025 / by Dave Burnett

Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...

Implementing the Best SEO Techniques: Insights from Google

March 2, 2024 / by Marketing Team

Search Engine Optimization (SEO) stands as a pivotal part of any successful digital marketing strategy. A well-optimized website is essential for attracting quality traffic, improving user engagement, and increasing the overall visibility of your brand or business. However, the dynamic nature of SEO makes it challenging for businesses to...

Linking for Impact: Strategies to Boost Engagement Inside Out

March 1, 2024 / by Jana Legaspi

Internal linking is very important in improving user engagement and optimizing website navigation. It mainly means linking one page on a website to another page within the same domain name. Such a strategic approach to linking does not only involve guiding users from one webpage to another, but it...

What Is Bounce Rate and How You Can Improve It?

March 2, 2016 / by Dave Burnett

Your bounce rate shows the total number of people that left your website (across all the web pages). It is a metric which indicates the percentage of people who visit your site, but then immediately exit it without clicking anywhere else or visiting another page. However, what it actually...