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Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

PPC Advertising: Winning Clicks and Conversions

January 4, 2024 / by Jana Legaspi

Acquiring attention in the ever-changing digital landscape is an ongoing challenge. In order to command attention and cut through the clutter, Pay-Per-Click (PPC) advertising steps in as the lion’s roar. It is the energy source behind focused advertising, raising your company’s profile and drawing in the right clients like...

Who Do Your Customers Follow

MICROSOFT ADS VS. GOOGLE ADS

August 27, 2019 / by Dave Burnett

WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...

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