SUBSCRIBE TO OUR BLOG

Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

SEO in 2025: The Top Ranking Factors You Need to Know

March 16, 2025 / by Jana Legaspi

SEO is constantly evolving, and 2025 will bring new challenges and opportunities for businesses looking to rank higher in search results. With Google’s algorithm updates becoming more sophisticated, staying ahead requires a deep understanding of the latest ranking factors. This guide covers the top SEO trends and strategies to...

Categories

Lead Generation

PPC - Pay Per Click Marketing

find out more about our services

RECENT POSTS

Learn methods to acquire clients — cold outreach, warm outreach, free content, and paid ads. Build a measurable client acquisition process.

The Client Acquisition Blueprint: 4 Simple Methods to Win More Customers

July 2, 2025

The Shocking Truth About Meta Ads Scams (And How to Protect Yourself)

July 1, 2025

Learn why your PR and press mentions may not appear on Google and discover simple steps to make them more visible in search results.

Why Your PR Isn’t Showing Up on Google — and How to Fix It

June 30, 2025

Learn how PR and ad agencies work together to boost SEO, trust, and conversions through clear roles and collaboration.

Let PR and Ad Agencies Do What They Do Best

June 29, 2025

How Instagram Changed Our World

June 28, 2025

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.wp_post_author_widget .wp-post-author-meta .awpa-display-name > a:hover,body .wp-post-author-wrap .awpa-display-name > a:hover{color:#af0000;}.wp-post-author-meta .wp-post-author-meta-more-posts a.awpa-more-posts:hover,.awpa-review-field .right-star .awpa-rating-button:not(:disabled):hover{color:#af0000;border-color:#af0000;}@media screen and (max-width:8000px){#responsive-menu-container.push-left{transform:translateX(-100%);-ms-transform:translateX(-100%);-webkit-transform:translateX(-100%);-moz-transform:translateX(-100%);}.responsive-menu-open #responsive-menu-container.push-left,.responsive-menu-open #responsive-menu-container.slide-left{transform:translateX(0);-ms-transform:translateX(0);-webkit-transform:translateX(0);-moz-transform:translateX(0);}#responsive-menu-container.push-top,#responsive-menu-container.slide-top{transform:translateY(-100%);-ms-transform:translateY(-100%);-webkit-transform:translateY(-100%);-moz-transform:translateY(-100%);}.responsive-menu-open #responsive-menu-container.push-top,.responsive-menu-open #responsive-menu-container.slide-top{transform:translateY(0);-ms-transform:translateY(0);-webkit-transform:translateY(0);-moz-transform:translateY(0);}#responsive-menu-container.push-right,#responsive-menu-container.slide-right{transform:translateX(100%);-ms-transform:translateX(100%);-webkit-transform:translateX(100%);-moz-transform:translateX(100%);}.responsive-menu-open #responsive-menu-container.push-right,.responsive-menu-open #responsive-menu-container.slide-right{transform:translateX(0);-ms-transform:translateX(0);-webkit-transform:translateX(0);-moz-transform:translateX(0);}#responsive-menu-container.push-bottom,#responsive-menu-container.slide-bottom{transform:translateY(100%);-ms-transform:translateY(100%);-webkit-transform:translateY(100%);-moz-transform:translateY(100%);}.responsive-menu-open #responsive-menu-container.push-bottom,.responsive-menu-open #responsive-menu-container.slide-bottom{transform:translateY(0);-ms-transform:translateY(0);-webkit-transform:translateY(0);-moz-transform:translateY(0);}#responsive-menu-container #responsive-menu-title{padding:25px 5%;}#responsive-menu-container #responsive-menu ul{width:100%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu{display:none;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu.responsive-menu-submenu-open{display:block;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-1 a.responsive-menu-item-link{padding-left:10%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-2 a.responsive-menu-item-link{padding-left:15%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-3 a.responsive-menu-item-link{padding-left:20%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-4 a.responsive-menu-item-link{padding-left:25%;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-5 a.responsive-menu-item-link{padding-left:30%;}#responsive-menu-container .responsive-menu-submenu li.responsive-menu-item a{padding:0 5%;}#responsive-menu-container li.responsive-menu-item a .fa{margin-right:15px;}#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow{position:absolute;top:0;bottom:0;text-align:center;overflow:hidden;}#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow .fa{margin-right:0;}button#responsive-menu-button .responsive-menu-button-icon-inactive{display:none;}button#responsive-menu-button img{max-width:100%;}.responsive-menu-label{display:inline-block;font-weight:600;margin:0 5px;vertical-align:middle;}.responsive-menu-label .responsive-menu-button-text-open{display:none;}.responsive-menu-label.responsive-menu-label-top,.responsive-menu-label.responsive-menu-label-bottom{display:block;margin:0 auto;}button#responsive-menu-button{cursor:pointer;transition-property:opacity,filter;transition-duration:.15s;transition-timing-function:linear;}.responsive-menu-inner,.responsive-menu-inner::before,.responsive-menu-inner::after{transition-property:transform;transition-duration:.15s;transition-timing-function:ease;}.responsive-menu-open .responsive-menu-inner,.responsive-menu-open .responsive-menu-inner::before,.responsive-menu-open .responsive-menu-inner::after{background-color:#fff;}button#responsive-menu-button:hover .responsive-menu-inner,button#responsive-menu-button:hover .responsive-menu-inner::before,button#responsive-menu-button:hover .responsive-menu-inner::after,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::before,button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::after,button#responsive-menu-button:focus .responsive-menu-inner,button#responsive-menu-button:focus .responsive-menu-inner::before,button#responsive-menu-button:focus .responsive-menu-inner::after,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::before,button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::after{background-color:#fff;}.responsive-menu-boring .responsive-menu-inner,.responsive-menu-boring .responsive-menu-inner::before,.responsive-menu-boring .responsive-menu-inner::after{transition-property:none;}.responsive-menu-boring.is-active .responsive-menu-inner{transform:rotate(45deg);}.responsive-menu-boring.is-active .responsive-menu-inner::before{top:0;opacity:0;}.responsive-menu-boring.is-active .responsive-menu-inner::after{bottom:0;transform:rotate(-90deg);}.responsive-menu-open button#responsive-menu-button{background:#000;}.responsive-menu-open button#responsive-menu-button:hover,.responsive-menu-open button#responsive-menu-button:focus,button#responsive-menu-button:hover,button#responsive-menu-button:focus{background:#000;}.responsive-menu-open button#responsive-menu-button .responsive-menu-box{color:#fff;}.responsive-menu-label{color:#fff;font-size:14px;line-height:13px;}button#responsive-menu-button{transition:transform .5s,background-color .5s;}#responsive-menu-container{transition:transform .5s;}#responsive-menu-container .responsive-menu-item-link,#responsive-menu-container #responsive-menu-title,#responsive-menu-container .responsive-menu-subarrow{transition:background-color .5s,border-color .5s,color .5s;}#responsive-menu-container #responsive-menu-title{background-color:#212121;color:#fff;font-size:13px;text-align:left;}#responsive-menu-container #responsive-menu-title a{color:#fff;font-size:13px;text-decoration:none;}#responsive-menu-container #responsive-menu-title a:hover{color:#fff;}#responsive-menu-container #responsive-menu-title:hover{background-color:#212121;color:#fff;}#responsive-menu-container #responsive-menu-title:hover a{color:#fff;}#responsive-menu-container #responsive-menu-title #responsive-menu-title-image{display:inline-block;vertical-align:middle;max-width:100%;margin-bottom:15px;}#responsive-menu-container #responsive-menu-title #responsive-menu-title-image img{max-width:100%;}#responsive-menu-container #responsive-menu > li.responsive-menu-item:first-child > a{border-top:1px solid #212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover{color:#fff;background-color:#3f3f3f;border-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow{right:0;height:40px;line-height:40px;width:40px;color:#fff;border-left:1px solid #212121;background-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#212121;background-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link{background-color:#212121;color:#fff;border-color:#212121;}#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link:hover{background-color:#3f3f3f;color:#fff;border-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item .responsive-menu-item-link{font-size:13px;text-align:left;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a{height:40px;line-height:40px;border-bottom:1px solid #212121;color:#fff;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover{color:#fff;background-color:#3f3f3f;border-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow{left:unset;right:0;height:40px;line-height:40px;width:40px;color:#fff;border-left:1px solid #212121 !important;border-right:unset !important;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active{color:#fff;border-color:#212121;background-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow:hover{color:#fff;border-color:#3f3f3f;background-color:#3f3f3f;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link{background-color:#212121;color:#fff;border-color:#212121;}#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link:hover{background-color:#3f3f3f;color:#fff;border-color:#3f3f3f;}}.blogtmplate{font-size:28px;margin-top:10px;}#blog-content-left ul li{list-style:disc;}#footer-newsletter{padding:20px 0;}.elementor-kit-11106 .elementor-widget-theme-post-content a{color:var(--e-global-color-primary);text-decoration:underline;}.single-blog-post table{border:1px solid #363e49;}.single-blog-post th,.single-blog-post td{border:1px solid #363e49;text-align:center;padding:5px;}.single-blog-post ._tableWrapper_16hzy_14.flex-col-reverse{overflow-y:auto;width:100%;max-width:760px;}.single-blog-post ._tableContainer_16hzy_1{border:1px solid #000;}.elementor-location-header.is-sticky{position:fixed !important;top:0 !important;width:100% !important;z-index:999 !important;transition:all .3s ease-in-out;}.elementor-heading-title{padding:0;margin:0;line-height:1;}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit;}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px;}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px;}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px;}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff;}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em;}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px;}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block;}