You Don’t Need “Everything”—Just a Sustainable Mix Many business owners believe they need to do everything—social media, email campaigns, ads, and partnerships—to grow. But real growth doesn’t come from doing more. It comes from doing what matters most. You don’t need every marketing tactic. You need a focused mix...
Every great strategy starts with the customer you choose. On a recent call, a women-led commercial real estate firm told us they wanted to grow beyond referrals. Before we touched a line of copy, we defined their Ideal Customer Profiles—plural. One ICP was a master-broker partner. Another was the...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 26, 2025 3 Steps to Take Advantage of a Market Downturn What caused the January–February 2025 slowdown? Quick Recap: Leadership change in the U.S. led to policy hesitation and business delays. Tariff uncertainty affected global supply chains...
What Makes a Business Easier or Harder to Sell Services To? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 24, 2025 Quick Recap Business size affects decision speed and budget. Type of solution affects how easy it is to understand and buy. Belief in outcome...
LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide. Crucially, 4 out of 5 LinkedIn members drive business decisions, and the platform’s audience has 2× the buying power of typical web audiences. LinkedIn’s users are also highly engaged with professional content – for...
