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How To Divide Your Customer Base Into Segments

Building Stronger Marketing Messages Through Segmenting

June 19, 2018 / by Marketing Team

Client profiles are a great way to look at important information about your best customers, and they can help you to target your marketing messages more effectively to the right people to generate leads for less. But in order to create the strongest messages that will resonate best with...

What Are Customer Avatars

Understand Your Ideal Client – Avatar

June 12, 2018 / by Marketing Team

Developing Customer Avatars to Better Understand Your Ideal Client People in marketing often talk about things like customer Avatars and ideal customer profiles, but what do these terms mean and how can they help you generate leads for less? Customer avatars are representations of your best customers, and you...