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What Is Anchor Text? A Guide to Optimizing Your Link Text for Search Engines

June 27, 2025 / by Marketing Team

Anchor text might seem like a small detail in your SEO strategy, but its impact is significant. Whether you’re building backlinks or strengthening your internal linking structure, the words you choose to hyperlink—known as anchor text—can directly influence your rankings, user engagement, and credibility in the eyes of search...

SEO: Avoid These 11 Internal Linking Errors and Learn Effective Fixes

February 5, 2024 / by Marketing Team

Search Engine Optimization (SEO) is a complex and ever-changing field. One of the more subtle yet powerful aspects of SEO is the proper use of internal linking. Internal links are the highways of your website, allowing visitors and search engines to navigate through your content. When done correctly, internal...

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