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Google Ads: Driving Loyalty with Web to App Connect

December 30, 2022 / by Rehj

In today’s digital age, providing customers with a seamless web-to-app experience is more important than ever. Using Web to App Connect, you can quickly identify which deep links to implement based on revenue impact and track where your customers are converting. With this valuable insight, you can create a...

Google Analytics Audience Overview

Google Analytics – Audience Overview Walkthrough

August 11, 2021 / by Dave Burnett

Dave Burnett here with AOK marketing; I just wanted to continue explaining Google analytics and how we use it for our customers. And not only that but hopefully giving you some insights as to how best to use it yourself. So what I’ve got here is I’ve got up...

How Google Analytics Can Improve Your SEO Performance 2

How Google Analytics Can Improve Your SEO Performance

June 5, 2021 / by Marketing Team

Did you know 67.7% of all search engine clicks go to the first five organic results? Talk about good SEO performance!  People are steering clear of ads in favor of organic results. But how do you make sure you rank at the top in search results? It’s unlikely that...

Analysis Hub

8 Ways to Use Google Analytics to Track SEO

December 29, 2020 / by Marketing Team

To track your SEO efforts, you need to measure three key metrics- your ranking, the traffic you get from search engines, and the website conversions from search engine traffic. Other ranking factors include bounce rate, time on page, site speed and traffic from mobile devices.  Lucky for you, Google Analytics...

Google Analytics 4

Google Analytics 4 vs Universal Analytics

October 14, 2020 / by Dave Burnett

On October 14th, 2020 Google Analytics team brought Google Analytics 4 (GA4) out of Beta. Formerly called App + Web properties, Google has moved to combine reporting all in one place.  As of today the new experience is fully operational, but new features and innovations are still being added....