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In the digital age, marketing campaigns are more complex and multifaceted than ever before. With a plethora of platforms to choose from and audiences spread across various channels, managing a successful marketing campaign requires organization, strategy, and the right set of tools. Campaign management tools have become indispensable for...
In today’s digital age, providing customers with a seamless web-to-app experience is more important than ever. Using Web to App Connect, you can quickly identify which deep links to implement based on revenue impact and track where your customers are converting. With this valuable insight, you can create a...
Dave Burnett here with AOK marketing; I just wanted to continue explaining Google analytics and how we use it for our customers. And not only that but hopefully giving you some insights as to how best to use it yourself. So what I’ve got here is I’ve got up...
Did you know 67.7% of all search engine clicks go to the first five organic results? Talk about good SEO performance! People are steering clear of ads in favor of organic results. But how do you make sure you rank at the top in search results? It’s unlikely that...
To track your SEO efforts, you need to measure three key metrics- your ranking, the traffic you get from search engines, and the website conversions from search engine traffic. Other ranking factors include bounce rate, time on page, site speed and traffic from mobile devices. Lucky for you, Google Analytics...