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Google Analytics 4 vs Universal Analytics

October 14, 2020 / by Dave Burnett

On October 14th, 2020 Google Analytics team brought Google Analytics 4 (GA4) out of Beta. Formerly called App + Web properties, Google has moved to combine reporting all in one place. As of today the new experience is fully operational, but new features and innovations are still being added....

7 Reasons You Need Google Analytics

January 14, 2020 / by Marketing Team

Google Analytics is a must-have tool for anyone interested in growing their website. If you don’t want to install code on your website, and like 25% of the world you use WordPress, this simple WordPress plugin will allow you to track and understand your site visitors’ and customers’ behaviors....

20 Myths About Analytics

September 11, 2015 / by Khalid Essam

Analytics have been given much press lately in businesses from professional baseball teams to retail companies looking to get quality research done on consumers, and consumer trends. Here are some of the fallacies you need to be aware of in order to make the most out of whatever type...

Analytics Tools To Help Monitor Social Media ROI

August 16, 2014 / by Marketing Team

Some companies do not want to invest their time, money, and effort into social media. Some, on the other hand, have all of their social media accounts set up, but are not actively updating any of them. Why? Because they do not believe social media will drive traffic and...