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Has Coca-Cola’s 2024 AI Holiday Ad Killed the Spirit of Christmas?

November 25, 2024 / by Jana Legaspi

Coca-Cola unveiled its latest holiday advertisement, a minute and 19 second commercial titled “Secret Santa,” created entirely using artificial intelligence (AI). This innovative approach aimed to modernize the brand’s traditional festive campaigns, which have been a staple since the 1990s. However, the AI-generated ad has sparked significant controversy and...

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