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AI content covers the basics, but original content converts. Discover why differentiation—not automation—is your real competitive edge.

AI Content vs. Original Content: Why Being Different Is Better Than Being First

June 11, 2025 / by Dave Burnett

AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...

The Ultimate Guide to Content Marketing in 2024

June 19, 2024 / by Dave Burnett

Content marketing continues to evolve at a rapid pace, and staying ahead of the curve is crucial for businesses looking to engage their audience and drive growth. In 2024, several key trends and strategies have emerged that are reshaping the content marketing landscape. This comprehensive guide will walk you...