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5 Goals For Every AdWords Campaign

January 20, 2023 / by Jana Legaspi

Google Ads is a robust tool to help you reach your target audience and achieve your marketing goals.  However, before you launch a campaign, it’s important to set some clear goals.  What do you want to achieve with your campaign? Do you want to generate leads, drive traffic to...

Can AI Tell The Difference

Why AI is Dumb… For Now

August 21, 2018 / by Marketing Team

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...

5 Goals For Every AdWords Campaign

January 20, 2015 / by Dave Burnett

There are many goals that you should keep track of when you are doing any kind of online marketing. These include things like return on investment (ROI), what your conversion rates are, and how the AdWords channel compares to others when you’re deciding how to allocate your marketing budget....