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Google Ads is a robust tool to help you reach your target audience and achieve your marketing goals. However, before you launch a campaign, it’s important to set some clear goals. What do you want to achieve with your campaign? Do you want to generate leads, drive traffic to...
What is the future of Google Ads? According to Google, it looks bright. In a recent presentation, the company announced that it expects advertising growth to continue outpacing overall internet usage growth. That’s great news for business owners looking to reach new customers online. So what does this mean...
You’re always looking for new techniques to grow your company as a business owner or marketer. And as you know, online advertising is one of the most effective ways to reach your target market and improve conversions. One type of online advertising you may not be familiar with is...
Google AdWords is Google’s advertising service that allows you to advertise your website on a SERP. Since Google is one of the biggest search engine networks, it is understandable why one would want to use a paid service to rank well on it. Businesses tend to make $2 on...