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Certified Google AdWords Specialist – What Does That Mean

January 6, 2016 / by Dave Burnett

With the introduction of search engines like Google, Yahoo!, Bing, Ask etc. and the development of search engine optimisation (SEO) of websites and content, there has been an intensifying demand of specialists who are adept at everything SEO. Companies, whether large corporations or brick and mortar businesses, need an...

Native Advertising Examples

December 23, 2015 / by Khalid Essam

Everyone today is hopping on the native advertising bandwagon. Be it be brands, companies, organizations, media publishers, marketing agencies or ad sellers – native advertising is the new buzzword in the marketing landscape. While it is true that native advertising has taken the digital media world with a storm,...

The Surprising Shift to Native Advertising

October 18, 2014 / by Dave Burnett

The Surprising Shift to Native Advertising With savvy online consumers less interested in passive promotion and more interested in active conversation, native advertising is gaining traction. In this online advertising model, paid or branded content is displayed alongside other content in similar format, matching both form and function...

Statistics on Social Media and Online Advertising

August 6, 2014 / by Rehj

How are you promoting your business? Have you jumped to the latest trend in marketing? If you are still not sure if you should go and advertise online, check the statistics of some of the most visited websites. You might be encouraged to shift your advertising efforts to social...