As a business owner, sustaining growth requires turning shoppers into customers and loyalists. The million-dollar question is…how do you do that? Simple. One of the ways is by adopting an Awareness + Action strategy on YouTube. Why? YouTube is more than just a platform for adorable cat videos and...
If you’re a business owner, you know that video is huge right now. And if you’re not using video as part of your marketing strategy, you’re missing out. But what about YouTube? Is it worth investing time and effort into optimizing your videos for this platform? The answer is...
Making money on YouTube depends on more than switching on monetization. A channel needs to consistently attract the right viewers, earn their attention, encourage them to watch more content, and give them a meaningful next step. In Part I of our Making Money on YouTube series, we covered the...
YouTube has changed considerably since earning money from videos mainly meant placing advertisements beside popular content. Today, creators and businesses can use a channel to earn advertising revenue, sell products, attract clients, secure sponsorships, recommend affiliate products, and build paid communities. However, uploading videos does not automatically create income....
