An Opportunity Knocks
We take a look at your existing website and review it for the basics.
How easy is it to navigate?
How does it look when viewed on a mobile device?
Does it have any kind of methods to track visitors?
How often is it updated?
How easy is it to update?
Does it have all the required programming and setup so the computers at Google know what your site is all about?
No matter what market you are in, you have competitors. We review them too.
We take a look a what they are doing online:
How are they communicating on their site?
How are they communicating on Social Media?
Do they have lots of fans and followers?
What are they doing that you are not?
What are they not doing that you could be doing better?
What does success look like to you?
We help you come up with a strategy defining your long term goals and how you will measure success. We base all recommendations on what successes are important to you.
We review and work with your current successes, and identify areas of opportunity.
We work with big changes that will make a difference in the long term.
Your website should be an ever-changing and evolving tool that brings you business.
Don’t guess what people are doing on your site. Know!
We have great tools that track user behavior right down to the areas on your screen where they have clicked. We can even review the entire journey any one user takes through your site! This will help with user interaction issues and how easy your site is to use.
Your site should not be static. People change… new ways to view your website are launched every year… and your products and services evolve over time.
Each market has its own users. What works for one market, may not work for another.
The best way to keep on top of the latest trends is to constantly test new ideas and to implement new winning strategies.
Our final step is to help you transfer the winning campaigns… text… ideas… strategies that have been proven and tested online to the other parts of your marketing.
Nothing happens in a vacuum. You can test and retest until you have an approach that works.