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The Power of Personalized Video Marketing: Advantages and Inspiring Examples for a Winning Strategy

July 21, 2023 / by Rehj

Video collaterals have become an incredibly effective and crucial tool for businesses to interact with their target demographic in the constantly shifting field of digital marketing.  Marketers, and yes, even business owners, are becoming increasingly aware of the enormous opportunity of video marketing to boost brand visibility, engagement, and...

Key Questions to Ask Your Sales Team for Creating Top-Notch Inbound Content

July 19, 2023 / by Rehj

In our digital world that is continuously evolving, the essence of inbound content prevails as an undeniable trajectory towards capturing, engaging, and converting a customer base. Inherent to any full sales blueprint, it contributes towards industry authority, cultivating trust and nurturing enduring connections with your desired customers. Crafting engaging...

Uncovering Your Ideal Audience: How to Design a Buyer Persona for Inbound Marketing

July 16, 2023 / by Rehj

Do you ever feel like your inbound marketing strategy is off-target? Do you find yourself wondering why your content isn’t resonating with anyone? If so, it could be time to step back and design a buyer persona for your target audience. When done correctly, creating an ideal customer profile...

Phygital Marketing: Defining the Concept and Exploring Its Advantages for Businesses

July 13, 2023 / by Rehj

Businesses continuously look for novel methods to engage their customers and produce memorable experiences in today’s fast-changing digital market.  Phygital Marketing is one such strategy that has made great headway in recent years. By fusing the greatest physical and digital marketing techniques, phygital marketing seeks to deliver a smooth...

Uncovering the Power of Drip Campaigns: How They Nurture Leads

July 10, 2023 / by Rehj

Are you looking for a way to reach potential customers, nurture leads and increase sales? If so, drip campaigns may be the answer. Drip campaigns are automated email sequences that send messages on a pre-defined schedule based on user interactions with your website or other marketing channels. They allow...