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Native Advertising Examples

December 23, 2015 / by Khalid Essam

Everyone today is hopping on the native advertising bandwagon. Be it be brands, companies, organizations, media publishers, marketing agencies or ad sellers – native advertising is the new buzzword in the marketing landscape. While it is true that native advertising has taken the digital media world with a storm,...

Google vs Yahoo vs Bing: 3 Search Engines You Should Know About

December 11, 2015 / by Khalid Essam

Online searching has become the norm today. Since the commencement of earliest search engines such as Archie, Veronica and Jughead, VLib and Excite almost a decade and a half ago – which offered only basic functions and search queries – there has been advancement in the search engine industry...

How Competitive Monitoring Can Help Your Business

December 4, 2015 / by Khalid Essam

  A business is surrounded by various agents and stakeholders. They are not the only one operating within the business environment. Whether there are internal shareholders like employees, managers, owners, investors or external shareholders such as customers, creditors, suppliers, the wider community or the competitors – all of them,...

Social Media Mistakes That Are Making Your Customers Hate You

November 23, 2015 / by Khalid Essam

Entrepreneurs and marketers are increasingly incorporating social media networks across all of their organisation’s divisions. It has served as an excellent platform to voice your brand without having to empty the company expenditure accounts in order to fund social media campaigns. Thus, the immense benefits and development opportunities that...

Content Not Going Viral? Fix That Now

November 13, 2015 / by Khalid Essam

Recent years has seen content marketing gaining quite the popularity in the online marketing world. With the rapid introductions and innovations to technology, online marketing has come to form a major part of the marketing arena. Every business and organization understands that they need to create content that is...