SUBSCRIBE TO OUR BLOG

Khalid Essam

Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK’s success by staying ahead of industry trends and fostering strong client and team relationships.

See author's posts

Making Money on YouTube: The Why and How – Part I

February 1, 2016 / by Khalid Essam

Being the second most popular search engine behind Google, YouTube is an immensely useful tool for small business when it comes to making money. The idea centers around business owners and marketers embracing vlogging and building up some following (YouTube subscribers) which ultimately allows them to make money....

Local Search 101

January 20, 2016 / by Khalid Essam

Ever since the Internet was first developed and then introduced to the masses, it started affecting the information industry and business dynamics slowly and gradually. The last 10 years have seen an immense change in terms of how customers are increasingly exploring the web to search for information regarding...

Bing vs Google AdWords

January 11, 2016 / by Khalid Essam

Bing Ads and Google AdWords boast almost comparable functionalities. Ad campaigns, keywords and ad group ideas are organized in a similar manner. Both networks organize keywords along related ads in order to boost click through rate. The use of negative keywords to prevent displaying ads for unrelated searches is...

On Page Optimization Tips

January 1, 2016 / by Khalid Essam

You must have heard about on-page optimization or on-page SEO a lot and its importance for online businesses in the intensely competitive Internet world. However, not everyone is aware of how to accomplish it effectively. Not only do people have very little knowledge about the on-page optimization techniques, but...

Native Advertising Examples

December 23, 2015 / by Khalid Essam

Everyone today is hopping on the native advertising bandwagon. Be it be brands, companies, organizations, media publishers, marketing agencies or ad sellers – native advertising is the new buzzword in the marketing landscape. While it is true that native advertising has taken the digital media world with a storm,...