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Google Ad Grants – 10 Ways Non-Profit Organizations Can Benefit from $10,000 per Month

March 4, 2016 / by Khalid Essam

Nonprofit organizations are inherently different from your regular businesses as the latter operate solely based on the principle of earning profits while the former do not concern themselves with individual financial gain. Instead, they are corporations that operate entirely for the welfare of the community and to further their...

Remarketing Cheat Sheet

February 8, 2016 / by Khalid Essam

  The days of salesmen selling products door-to-door are pretty much gone. Much of the human interaction involved in sales, nowadays, happens in the account management capacity, solving any problems and following up on the needs of specific clients. The more traditional sales methods have been exchanged for marketing...

Making Money on YouTube: The Why and How – Part I

February 1, 2016 / by Khalid Essam

  Being the second most popular search engine behind Google, YouTube is an immensely useful tool for small business when it comes to making money. The idea centers around business owners and marketers embracing vlogging and building up some following (YouTube subscribers) which ultimately allows them to make money....

Local Search 101

January 20, 2016 / by Khalid Essam

Ever since the Internet was first developed and then introduced to the masses, it started affecting the information industry and business dynamics slowly and gradually. The last 10 years have seen an immense change in terms of how customers are increasingly exploring the web to search for information regarding...

Bing vs Google AdWords

January 11, 2016 / by Khalid Essam

Bing Ads and Google AdWords boast almost comparable functionalities. Ad campaigns, keywords and ad group ideas are organized in a similar manner. Both networks organize keywords along related ads in order to boost click through rate. The use of negative keywords to prevent displaying ads for unrelated searches is...