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7 Tips to Improve Your Content Development Process

May 2, 2016 / by Khalid Essam

Content Development Process. Even in 2016, content is still the reigning king. It is good for SEO, ensuring that brands enjoy a higher rank on SERPs for relevant search terms and keywords. It also encourages engagement, be it through a blog post or social media update. When used right,...

8 Online Marketing Tools Your Business Should Use

April 22, 2016 / by Khalid Essam

There are a few things every business needs to keep in their arsenal when carrying out online marketing if they wish to survive. Your passion, determination and guts might mean nothing if you do not have the right tools helping you with your online marketing campaign. There is a...

Designing Effective PPC Campaigns – 10 Rules to Remember

April 15, 2016 / by Khalid Essam

Pay-per-click (PPC), or paid search advertising, is a form of online advertising that was developed to cater to today’s marketing and business landscape. Allowing businesses to feature their ads prominently on search engine results pages (SERPs), websites or content sites, it delivers an immediate return on your investment as...

Using Hashtags on Social Media: A Complete Guide

April 11, 2016 / by Khalid Essam

Did you know that hashtags came into being as a social media writing style in 2010? Did you also know that it was not until mid-2014 that the word hashtag was officially added to the Oxford Dictionary? Chances are that you never thought of hashtags much before this post....

10 SEO Practices That Are Actually Killing Your Ranking

March 23, 2016 / by Khalid Essam

Despite rumors of its death, SEO is very much alive in 2016 and equally as vital. In fact, as long as people use the internet to search, getting people to the right pages right away is important. If you have been investing in SEO, you are on the right...