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Designing Effective PPC Campaigns – 10 Rules to Remember

April 15, 2016 / by Khalid Essam

Pay-per-click (PPC), or paid search advertising, is a form of online advertising that was developed to cater to today’s marketing and business landscape. Allowing businesses to feature their ads prominently on search engine results pages (SERPs), websites or content sites, it delivers an immediate return on your investment as...

Using Hashtags on Social Media: A Complete Guide

April 11, 2016 / by Khalid Essam

Did you know that hashtags came into being as a social media writing style in 2010? Did you also know that it was not until mid-2014 that the word hashtag was officially added to the Oxford Dictionary? Chances are that you never thought of hashtags much before this post....

10 SEO Practices That Are Actually Killing Your Ranking

March 23, 2016 / by Khalid Essam

Despite rumors of its death, SEO is very much alive in 2016 and equally as vital. In fact, as long as people use the internet to search, getting people to the right pages right away is important. If you have been investing in SEO, you are on the right...

Google Ad Grants – 10 Ways Non-Profit Organizations Can Benefit from $10,000 per Month

March 4, 2016 / by Khalid Essam

Nonprofit organizations are inherently different from your regular businesses as the latter operate solely based on the principle of earning profits while the former do not concern themselves with individual financial gain. Instead, they are corporations that operate entirely for the welfare of the community and to further their...

Remarketing Cheat Sheet

February 8, 2016 / by Khalid Essam

  The days of salesmen selling products door-to-door are pretty much gone. Much of the human interaction involved in sales, nowadays, happens in the account management capacity, solving any problems and following up on the needs of specific clients. The more traditional sales methods have been exchanged for marketing...