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Beginners Guide to Website Design

August 29, 2016 / by Khalid Essam

Website design, the formal process of planning, designing and building electronic files which govern the use of graphics, fonts, colors, layout and specific interactive features to deliver pages to website visitors through a web browser, doesn’t have to be as complicated as some people make it out to be....

10 Tips to Increase User Engagement on Facebook

July 25, 2016 / by Khalid Essam

Facebook boasts around 1.65 billion monthly active users as of first quarter of 2016. This is one reason why most companies worldwide, big or small, have prominent presence on the world’s largest social networking website. It is therefore a no-brainer that you should give your business a digital presence...

Social Media: A Time Waster, or a Waste of Time?

June 6, 2016 / by Khalid Essam

According to Statista, 33% of marketers spend one to five hours on social media marketing every week. However, there are 11% who spend 30+ hours weekly on Social Media in hopes of reaping its benefits. While it is true that this form of marketing is bound to consume much...

The Impact of Using Snapchat

June 1, 2016 / by Khalid Essam

Most businesses have incorporated major social networks such as Facebook and Twitter in their digital marketing strategies. However, they seem to hold off when it comes to adding any new platform unless it gains significant traction among the target audience. Snapchat has done just that and has become popular...

7 Tips to Improve Your Content Development Process

May 2, 2016 / by Khalid Essam

Content Development Process. Even in 2016, content is still the reigning king. It is good for SEO, ensuring that brands enjoy a higher rank on SERPs for relevant search terms and keywords. It also encourages engagement, be it through a blog post or social media update. When used right,...