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Khalid Essam

Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK’s success by staying ahead of industry trends and fostering strong client and team relationships.

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The Impact of Using Snapchat

June 1, 2016 / by Khalid Essam

Most businesses have incorporated major social networks such as Facebook and Twitter in their digital marketing strategies. However, they seem to hold off when it comes to adding any new platform unless it gains significant traction among the target audience. Snapchat has done just that and has become popular...

7 Tips to Improve Your Content Development Process

May 2, 2016 / by Khalid Essam

Content Development Process. Even in 2016, content is still the reigning king. It is good for SEO, ensuring that brands enjoy a higher rank on SERPs for relevant search terms and keywords. It also encourages engagement, be it through a blog post or social media update. When used right,...

8 Online Marketing Tools Your Business Should Use

April 22, 2016 / by Khalid Essam

There are a few things every business needs to keep in their arsenal when carrying out online marketing if they wish to survive. Your passion, determination and guts might mean nothing if you do not have the right tools helping you with your online marketing campaign. There is a...

Designing Effective PPC Campaigns – 10 Rules to Remember

April 15, 2016 / by Khalid Essam

Pay-per-click (PPC), or paid search advertising, is a form of online advertising that was developed to cater to today’s marketing and business landscape. Allowing businesses to feature their ads prominently on search engine results pages (SERPs), websites or content sites, it delivers an immediate return on your investment as...

Using Hashtags on Social Media: A Complete Guide

April 11, 2016 / by Khalid Essam

Did you know that hashtags came into being as a social media writing style in 2010? Did you also know that it was not until mid-2014 that the word hashtag was officially added to the Oxford Dictionary? Chances are that you never thought of hashtags much before this post....