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Beginners Guide To Conversion Rate Optimization

January 18, 2017 / by Khalid Essam

Are you tracking your leads from ‘click to close’ in order to get the most out of your PPC campaign? How do you know if the best practices are being incorporated in order to test every single aspect of your Conversion Funnel, in order of importance? Are you simply...

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Website Development for Mobile Users

December 12, 2016 / by Khalid Essam

Website development for mobile users is the process of employing specific methods and approaches to primarily develop websites which can be optimally viewed on all mobile and handheld devices. In recent years, people have ditched their laptops and desktop PCs for mobile, especially when it comes to browsing the...

How to Choose a URL for Your Business

November 21, 2016 / by Khalid Essam

Let’s start at the beginning.  What is a ‘URL’? The term URL is an acronym for “uniform resource locator”, which is what’s entered in the address bar of your internet browser to navigate to a particulate website. We should see URLs in terms of how they point to the...

Going Deeper: SEO: How to Improve Your Domain Name Authority

October 10, 2016 / by Khalid Essam

There are several hundred factors Google takes into consideration in order to determine how a website ranks on its search engine. One particular factor that has gained high importance with time is the “domain authority” of a website. Developed by Moz, Domain Authority is a logarithmic score or metric...

The Impact of using LinkedIn For Lead Generation

September 1, 2016 / by Khalid Essam

Any business today that doesn’t establish a potent online presence, has failed to keep up with its competitors and prospects. In this “super digital” age, social media networks like LinkedIn are THE go-to source for establishing brand presence, communicating with customers and prospects as well as generating more traffic for your...