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Khalid Essam

Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK’s success by staying ahead of industry trends and fostering strong client and team relationships.

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Going Deeper: SEO: How to Improve Your Domain Name Authority

October 10, 2016 / by Khalid Essam

There are several hundred factors Google takes into consideration in order to determine how a website ranks on its search engine. One particular factor that has gained high importance with time is the “domain authority” of a website. Developed by Moz, Domain Authority is a logarithmic score or metric...

The Impact of using LinkedIn For Lead Generation

September 1, 2016 / by Khalid Essam

Any business today that doesn’t establish a potent online presence, has failed to keep up with its competitors and prospects. In this “super digital” age, social media networks like LinkedIn are THE go-to source for establishing brand presence, communicating with customers and prospects as well as generating more traffic for your...

Beginners Guide to Website Design

August 29, 2016 / by Khalid Essam

Website design, the formal process of planning, designing and building electronic files which govern the use of graphics, fonts, colors, layout and specific interactive features to deliver pages to website visitors through a web browser, doesn’t have to be as complicated as some people make it out to be....

10 Tips to Increase User Engagement on Facebook

July 25, 2016 / by Khalid Essam

Facebook boasts around 1.65 billion monthly active users as of first quarter of 2016. This is one reason why most companies worldwide, big or small, have prominent presence on the world’s largest social networking website. It is therefore a no-brainer that you should give your business a digital presence...

Social Media: A Time Waster, or a Waste of Time?

June 6, 2016 / by Khalid Essam

According to Statista, 33% of marketers spend one to five hours on social media marketing every week. However, there are 11% who spend 30+ hours weekly on Social Media in hopes of reaping its benefits. While it is true that this form of marketing is bound to consume much...