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Get a Jumpstart on Targeting Content in Google Ads: A Comprehensive Guide

February 2, 2023 / by Khalid Essam

Beginning in March 2023, Google Ads is streamlining how advertisers reach their target audience by consolidating all content targeting into a single “Content” page. This will make managing your campaign objectives simpler and more efficient than ever before as you can easily adjust your messaging to capture the attention...

Email Marketing: Why You Need It and How to Do It Right

January 13, 2023 / by Khalid Essam

In the modern business world, email marketing is an essential tool for promoting your products or services and growing your customer base.  But with so many businesses using email marketing, how can you ensure that your campaigns stand out in a crowded inbox? The answer lies in understanding what...

The Impact Of Using Facebook For Lead Generation

February 27, 2017 / by Khalid Essam

The mobile and digital revolution has paved the way for social commerce. If you are a business or brand, social media platforms such as Facebook, Twitter, Instagram, Pinterest will undeniably fuel your marketing drive. These social channels help you build brand identity on a global level. There are numerous...

Beginners Guide To Landing Page Development

January 30, 2017 / by Khalid Essam

    What is a Landing Page? A landing page, as the name suggests, is a page you land on when you click on an online advertisement or result on a SERP (search engine results page). Good landing page development tends to focus primarily on two types of landing...

Beginners Guide To Conversion Rate Optimization

January 18, 2017 / by Khalid Essam

Are you tracking your leads from ‘click to close’ in order to get the most out of your PPC campaign? How do you know if the best practices are being incorporated in order to test every single aspect of your Conversion Funnel, in order of importance? Are you simply...