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Khalid Essam

Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK’s success by staying ahead of industry trends and fostering strong client and team relationships.

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Gain Insight and Reach New Listeners with Dynamic Ads and Better Metrics for Podcasts on Spotify

July 11, 2023 / by Khalid Essam

Are you a podcaster looking to reach new listeners? Spotify has recently rolled out dynamic ads and improved metrics for podcasts that will help you gain insights into your audience, measure the success of your podcast, and reach potential new listeners. Dynamic Ads are tailored specifically to each listener’s...

Psychological Pricing – What It Is and How to Use It in Your Marketing Strategy

July 7, 2023 / by Khalid Essam

Have you ever found yourself leaning towards buying a product priced at $9.99 instead of $10? This is a classic example of psychological pricing at work. The difference might appear minuscule, but its implications on a customer’s price perception are profound, making the cost seem considerably lower. Psychological pricing...

Stop Fake News: How Digital Marketing Can Help

July 2, 2023 / by Khalid Essam

Fake news has become a major problem in the past few years, with many people struggling to differentiate between facts and fiction. This is especially true regarding digital marketing, as fake news can spread quickly through social media platforms and other online channels. To combat this issue, companies must...

Location-Based Marketing: A Comprehensive Guide to Strategy and Implementation

June 25, 2023 / by Khalid Essam

Businesses are always looking for new and creative ways to connect with their audience and outshine their competitors in the rapidly evolving digital world. Location-based marketing is an effective tool to transform how brands connect with consumers. Marketers and business owners should learn how this strategy operates and how...

Unlock Your Full Potential With the Essential Guide to LinkedIn Advertising

June 18, 2023 / by Khalid Essam

Are you looking to tap into the potential of LinkedIn advertising and grow your business? If so, then this guide is for you. Here, we’ll discuss everything from setting up campaigns on LinkedIn to optimizing them for maximum results. We’ll also cover key metrics to track and best practices...