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Khalid Essam

Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK’s success by staying ahead of industry trends and fostering strong client and team relationships.

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Exploring the Push and Pull Strategy: Understanding its Mechanism and Illustrative Examples

July 20, 2023 / by Khalid Essam

The business world is filled with strategies designed to achieve various objectives, among which the push and pull strategies hold significant importance. These terms refer to two approaches businesses use to interact with their target markets. A push strategy involves taking the product directly to the customer via whatever...

2023 Digital Marketing Automation Trends: Making the Most Out of the Future

July 15, 2023 / by Khalid Essam

The digital marketing landscape is ever-evolving, and keeping up with the latest trends can be difficult. But staying ahead of the curve is essential for businesses that want to remain competitive in today’s market. That’s why looking ahead is important as understanding what’s coming next. In this article, we...

Invite Your Users to Stay Connected: Crafting the Perfect Welcome Emails

July 14, 2023 / by Khalid Essam

Welcome emails are a great way to stay connected with your customers and build relationships. They allow you to thank them for signing up, introduce yourself, and invite them to learn more about your offer. By crafting the perfect welcome email, you can ensure your new subscribers feel valued...

Gain Insight and Reach New Listeners with Dynamic Ads and Better Metrics for Podcasts on Spotify

July 11, 2023 / by Khalid Essam

Are you a podcaster looking to reach new listeners? Spotify has recently rolled out dynamic ads and improved metrics for podcasts that will help you gain insights into your audience, measure the success of your podcast, and reach potential new listeners. Dynamic Ads are tailored specifically to each listener’s...

Psychological Pricing – What It Is and How to Use It in Your Marketing Strategy

July 7, 2023 / by Khalid Essam

Have you ever found yourself leaning towards buying a product priced at $9.99 instead of $10? This is a classic example of psychological pricing at work. The difference might appear minuscule, but its implications on a customer’s price perception are profound, making the cost seem considerably lower. Psychological pricing...