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Paid Media Marketing in 2024: Essential Changes for Marketers

April 8, 2024 / by Jana Legaspi

Paid media marketing has undergone a significant transformation in recent years, and 2024 promises to bring even more changes. With the rapid advancement of technology, consumer behavior shifts, and evolving data privacy regulations, marketers must stay agile and adapt their strategies accordingly. In this article, we’ll explore seven critical...

Google Pulls the Plug on Translate Community Contribution Feature

April 3, 2024 / by Jana Legaspi

For years, Google has allowed users to contribute translations and corrections to its Translate service through the Community Contribution feature. However, in a recent update, the tech giant has announced that it will be discontinuing this crowdsourced feature, marking the end of an era for collaborative translation efforts on...

Explore how Google's ScaNN update with SOAR technology revolutionizes data search efficiency, emphasizing semantic search

Content is King, But SEO is Queen: 5 Strategies to Rule the Search

March 14, 2024 / by Jana Legaspi

A strong online presence is no longer a luxury in today’s digital age.  It’s a necessity.   Just like a magnificent castle needs a thriving kingdom to flourish, your website depends on a steady stream of visitors to succeed. This is where Search Engine Optimization (SEO) comes in, acting as...

The Call-to-Action Blueprint: Transforming Readers into Engaged Participants

March 3, 2024 / by Jana Legaspi

In the fluid and action-filled world of digital content creation, Call-to-Actions (CTAs) are a key driver of user engagement and conversions. Our experience with content strategy has taught us how important it is to have a well-crafted CTA for capturing audience attention, leading to meaningful actions. The purpose of...

Linking for Impact: Strategies to Boost Engagement Inside Out

March 1, 2024 / by Jana Legaspi

Internal linking is very important in improving user engagement and optimizing website navigation. It mainly means linking one page on a website to another page within the same domain name. Such a strategic approach to linking does not only involve guiding users from one webpage to another, but it...