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Marketing Team

The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
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Flat 2D illustration showing a laptop with image thumbnails and icons for ALT TEXT, speedometer, SEO magnifying glass, and file formats (JPEG, WebP) on a soft blue background.

Image Optimization for SEO: A How-To Guide for Marketers

June 8, 2025 / by Marketing Team

Why Image Optimization Matters for SEO Images are a vital part of engaging web content, but they can also significantly impact your website’s performance and search rankings. Large, unoptimized images often make up the bulk of a webpage’s size, slowing down load times. Google considers page speed as a...

Illustration showing a computer monitor with a top-ranked search result. Surrounding it are social media icons—a thumbs-up, a “10k followers” badge, and a heart—connected by colorful arrows to the search listing, symbolizing how social engagement relates to SEO.

How Social Media Indirectly Benefits SEO

June 7, 2025 / by Marketing Team

What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...

Infographic showing a three-step digital ad creation funnel: Step 1, Step 2, Step 3. Platform logos (Facebook, Google, YouTube, Instagram, TikTok, LinkedIn) feed into the funnel. A central CTA card (image + “CTA” button) leads to a rising bar chart, illustrating how ads convert. Background is a soft beige with bold orange header reading “DIGITAL AD GUIDE.”

Digital Ad Creation That Drives Leads (Step-by-Step Guide)

June 6, 2025 / by Marketing Team

Framework for Lead-Generating Ads: This guide breaks down digital ad creation into the core steps: Platform → Targeting → Message/Creative → CTA → Lead Capture. We’ll apply these steps to all major platforms (Facebook/Instagram, YouTube, Google Search/Display, TikTok, LinkedIn, and X) for any business type (local services, e-commerce, SaaS,...

Infographic comparing Google Ads Broad Match, Phrase Match, and Exact Match keyword examples

Google Ads Keyword Match Types in 2025: Broad, Phrase, and Exact – An Analysis

June 5, 2025 / by Marketing Team

Introduction Selecting the right keyword match types is crucial for Google Search Ads success. In 2025, Google offers three primary match types – Broad Match, Phrase Match, and Exact Match – each balancing reach versus relevance. Recent years have seen Google dramatically redefine and favor broader match types, leveraging AI to interpret user...

Flat-design infographic with a central seed audience icon connected by lines to four lookalike audience groups, with Facebook, Google, TikTok, and LinkedIn logos in each corner.

Lookalike Audiences: A Comprehensive Guide for Marketers

/ by Marketing Team

What Are Lookalike Audiences and Why Are They Important? Lookalike audiences are groups of people who share characteristics with an existing audience (your “seed” audience). In essence, they let you reach new prospects who “look like” your best customers or website visitors. The ad platform analyzes data from your...