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Infographic comparing 2023–2025 ROI of digital marketing channels (email, SEO, PPC, social) versus traditional channels (TV, radio, direct mail, print, outdoor) across the US, Canada, UK, and Australia.

Marketing ROI Analysis: Digital vs. Traditional Channels (2023–2025)

June 13, 2025 / by Marketing Team

Introduction: Measuring the return on investment (ROI) across marketing platforms is critical as companies allocate budgets to channels that deliver the best bang for the buck. This report provides an in-depth comparison of ROI for major digital marketing channels (Google Ads, Facebook/Instagram, LinkedIn, email, influencer marketing, SEO, content marketing)...

Digital illustration of LinkedIn Paid Ads concepts: a central monitor displaying the LinkedIn logo and an ad unit, surrounded by icons (charts, a target, a gear, and a neural‐network motif), all in blue and white.

LinkedIn Paid Ads: A Comprehensive Guide for Marketers

June 10, 2025 / by Marketing Team

LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide.  Crucially, 4 out of 5 LinkedIn members drive business decisions, and the platform’s audience has 2× the buying power of typical web audiences. LinkedIn’s users are also highly engaged with professional content – for...

Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

Flat 2D illustration showing a laptop with image thumbnails and icons for ALT TEXT, speedometer, SEO magnifying glass, and file formats (JPEG, WebP) on a soft blue background.

Image Optimization for SEO: A How-To Guide for Marketers

June 8, 2025 / by Marketing Team

Why Image Optimization Matters for SEO Images are a vital part of engaging web content, but they can also significantly impact your website’s performance and search rankings. Large, unoptimized images often make up the bulk of a webpage’s size, slowing down load times. Google considers page speed as a...

Illustration showing a computer monitor with a top-ranked search result. Surrounding it are social media icons—a thumbs-up, a “10k followers” badge, and a heart—connected by colorful arrows to the search listing, symbolizing how social engagement relates to SEO.

How Social Media Indirectly Benefits SEO

June 7, 2025 / by Marketing Team

What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...