Smart Brands Race to Respond

Did you know that, today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree.

Most brands are not keeping up with increased engagement, this infographic below shows that on average, brands only answers 20 percent of messages that require a response or attention.

At the other hand consumers expect a fast response, on average 42 percent of Facebook users expect a response within 60 minutes and 32 percent Tweeters expect a response within 30 minutes.

The smartest companies build stronger relationships on social media – keep scrolling to see why.

 

Brickfish Infographic: Why the Smartest Brands Race to Respond to Consumers on Social Media

 

Source: www.brickfish.com