By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 25, 2025
5 Steps to Make Your Ads Unstoppable (and Profitable)
It all comes down to one thing: brand awareness. A trusted brand doesn’t just perform better—it makes advertising unfairly effective.
Step 1: Build a Brand That People Recognize and Trust
Look at the data:
- GS1 US reduced non-branded CPA by 37.47% on Microsoft Ads—just by improving message and targeting. Their existing credibility sped up conversion.
- Ron White Shoes went from zero ROI to a 21.5x return on Instagram. Brand equity allowed cold traffic to convert immediately.
- Merriam-Webster achieved one-cent clicks due to longstanding SEO authority. Their brand trust lowered ad costs dramatically.
Step 2: Use Brand Awareness to Increase Key Metrics
- Higher CTRs – People click on what they recognize.
- Lower CPAs – Trust reduces friction in the buying process.
- Higher ROAS – Known brands outperform competitors with the same offer.
- Premium pricing – Brand value allows you to charge more and still convert.
- Defensible advantage – Competitors can copy your offer, but they can’t copy your brand.
Step 3: Show Up Consistently (Everywhere)
To get there:
- Post helpful content often—on all relevant channels.
- Build trust before selling. Familiarity reduces resistance.
- Let organic reach warm up your cold traffic before you spend big on paid ads.
Step 4: Align Your Ads with Your Brand Voice
To apply this:
- Match the tone of your landing pages and emails with your ad copy.
- Use the same language your content and team use daily.
- Ensure every customer touchpoint reinforces your brand identity.
Step 5: Defend Your Brand and Use It as Proof
Your brand is an asset—use it as evidence in your ads:
- Add testimonials and recognizable client logos.
- Highlight years in business, case study results, and press features.
- Turn awareness into authority by owning your branded search terms.
Summary: How Brand Awareness Makes Ads Work Harder
| What You Gain | Why It Matters |
|---|---|
| Higher CTR | People click what they recognize |
| Lower CPA | Trust leads to faster conversions |
| Better ROAS | More value from each dollar spent |
| Premium pricing | You can charge more with less resistance |
| A lasting moat | Your brand is hard to copy |
Frequently Asked Questions
How does brand awareness improve ad performance?
Brand awareness makes your ads more clickable, more trusted, and more profitable. People respond better to names they know.
What’s the fastest way to build brand recognition?
Post content consistently, align your messaging, and use testimonials and recognizable visuals across your platforms.
Can I improve my ad ROI without increasing budget?
Yes. Improving brand awareness and aligning your message will often deliver better results with the same or less spend.
Related Content from AOKMarketing
About The Author
