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5 Principles of Conversion-Centered Landing Page Design

February 18, 2025 / by Khalid Essam

Creating a successful landing page is both an art and a science. It serves as the gateway through which potential customers engage with your business online. To optimize for conversions—whether they be sales, sign-ups, or inquiries—a well-crafted landing page must adhere to specific design principles aimed at focusing visitors’...

Top 5 Content Marketing Strategies for 2025: A Comprehensive Guide

January 8, 2025 / by Marketing Team

As we look towards 2025, the digital marketing landscape continues to evolve at a rapid pace, driven by advancements in technology and changing consumer behaviors. To stay ahead of the curve, marketers need to adapt and innovate. This article explores the top five content marketing strategies that are poised...

Google Retires Search Console’s Page Experience Report

November 17, 2024 / by Marketing Team

In a significant move, Google has retired the Page Experience Report from Search Console. This feature, which was a cornerstone for measuring how users interact with websites, including Core Web Vitals and other page experience signals, is no longer accessible. The decision has left SEOs, developers, and website owners...

Google Ads Customer Match Policy Update

November 12, 2024 / by Jana Legaspi

Google recently announced an update to its Customer Match policy that will impact advertisers starting January 13, 2025. This change reflects Google’s commitment to enhancing user experience by tightening its policies around first-party data use. In particular, advertisers found repeatedly misusing Customer Match may face temporary or even permanent...

Mastering Technical SEO: A Comprehensive Guide

August 15, 2024 / by Dave Burnett

Technical SEO is the backbone of any successful search engine optimization strategy. It encompasses the behind-the-scenes optimizations that make a website more easily crawlable, indexable, and rankable by search engines. While content and backlinks are crucial, technical SEO ensures that your website’s foundation is solid, allowing search engines to...