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Google Retires Search Console’s Page Experience Report

November 17, 2024 / by Marketing Team

In a significant move, Google has retired the Page Experience Report from Search Console. This feature, which was a cornerstone for measuring how users interact with websites, including Core Web Vitals and other page experience signals, is no longer accessible. The decision has left SEOs, developers, and website owners...

Google Ads Customer Match Policy Update

November 12, 2024 / by Jana Legaspi

Google recently announced an update to its Customer Match policy that will impact advertisers starting January 13, 2025. This change reflects Google’s commitment to enhancing user experience by tightening its policies around first-party data use. In particular, advertisers found repeatedly misusing Customer Match may face temporary or even permanent...

Mastering Technical SEO: A Comprehensive Guide

August 15, 2024 / by Dave Burnett

Technical SEO is the backbone of any successful search engine optimization strategy. It encompasses the behind-the-scenes optimizations that make a website more easily crawlable, indexable, and rankable by search engines. While content and backlinks are crucial, technical SEO ensures that your website’s foundation is solid, allowing search engines to...

Technical SEO Auditing: Ensuring the Health of Your Website

August 8, 2024 / by Marketing Team

At the core of effective digital marketing lies technical search engine optimization (SEO) – the practice of ensuring a website’s technical foundation is optimized for search engine discoverability and user experience. Conducting regular technical SEO audits is one of the most crucial elements in this process, allowing website owners...

Core Web Vitals: Boost Your Search Performance by Optimizing User Experience

August 6, 2024 / by Khalid Essam

Google’s Core Web Vitals have emerged as crucial metrics for assessing and improving website performance in web development and search engine optimization. These vitals not only influence user experience but also play a significant role in search engine rankings. This article delves into the essence of Core Web Vitals,...