According to the latest research, 73 percent of online adults actively use social media. While this trend of using social media as a communication tool is widely expected to continue and indeed keep evolving in the months and years ahead, there are some guidelines you should follow. Social media...
Social network users are more active than ever – some 73% of online adults now use a social networking site of some kind. But new research also shows 61% strongly or somewhat dislike over-sharing on social media; other reports show signs of disinterest and boredom. According to a recent study,...
Social, email marketing, paid ads, SEO – with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic from +Conductor pulls together industry...
Business Guide to Facebook Did you know, 645 Million views and 13 million comments made on Facebook business pages, and approximately 70 percent of monthly users in the US and Canada are connected to a local business on Facebook. With over 1.2 Billion active users worldwide, Facebook is...
Hundreds of millions of people around the world now use social media. This includes businesses of all shapes and sizes across almost every industry. These platforms have revolutionized both their marketing and their ability to engage with customers. But how does your brand’s social media strategy fit in within...