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Smart Brands Race to Respond

November 10, 2014 / by Khalid Essam

Did you know that, today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement, this infographic below shows that on average, brands only answers 20...

Portrait of a LinkedIn User

November 3, 2014 / by Dave Burnett

Portrait of a LinkedIn User LinkedIn is one of the most powerful social media tools in the world. But do you know how to really make it work for you? LinkedIn marketing expert Wayne Breitbarth’s annual user survey reveals how people are tapping into LinkedIn’s unlimited potential. And you...

Influencing Consumers through Competitions

October 28, 2014 / by Dave Burnett

Competitions have long been a popular method of marketing a brand, whether online or through traditional channels. However, social media marketers’ views differ on the value of running these promotions. Social media competitions often involve people ‘Liking’ or ‘following’ a brand for their entry to be qualified, which increases...

Social Media Trends

October 27, 2014 / by Dave Burnett

From small organizations to large companies, almost every business has a social media presence. They post to Twitter and Google+, share photos on Instagram and Pinterest, maintain their Facebook and LinkedIn pages, and upload videos onto Vine and YouTube. So how to deploy winning social media marketing campaigns? And...

Planning Social Media For 2015

October 26, 2014 / by Khalid Essam

Are you planning your social media marketing strategy for 2015? And wondering which social network is right for you? As the best SEO company Toronto has birthed, understanding “”where your audience is”” is a building block of social media strategy, that can decide whether your marketing efforts are going to...