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The Impact of Using Pinterest For Lead Generation

September 26, 2016 / by Dave Burnett

Nowadays social media platforms are aplenty, choosing the one (or a few depending on your need) most appropriate for your online marketing campaigns is a tough challenge. Other than the usual big boys, Facebook, Twitter, and Instagram, there is another platform which seems to be getting a lot of...

FB Marketing Tips for Brands

May 9, 2016 / by Dave Burnett

Facebook was one of the first social networks to become a hit with businesses. Today, over 42% of marketers deem it critical or important to their business. After all, it has helped 77% B2Cs and 43% B2Bs acquire customers easily. Facebook is also the top choice of social network users...

Using Hashtags on Social Media: A Complete Guide

April 11, 2016 / by Khalid Essam

Did you know that hashtags came into being as a social media writing style in 2010? Did you also know that it was not until mid-2014 that the word hashtag was officially added to the Oxford Dictionary? Chances are that you never thought of hashtags much before this post....

Social Media Management – 10 Reasons Why You Should Outsource It

March 7, 2016 / by Dave Burnett

Having a strong and consistent social media presence is vital for online marketers in both the present and future. In fact, the share of marketing budgets spent on social media will double from 11% in 2015 to 24% by 2020 according to the CaMO Survey. However, with so many...

Digital Marketing Trends 2016 and Beyond

January 25, 2016 / by Dave Burnett

To say that digital marketing industry is forever evolving and undergoing constant changes is an understatement. Truth be told, when it comes to digital marketing, it is explosive, erratic and widely unpredictable. As such, it is incumbent upon marketers and business analysts to be on top of their game...