Any business today that doesn’t establish a potent online presence, has failed to keep up with its competitors and prospects. In this “super digital” age, social media networks like LinkedIn are THE go-to source for establishing brand presence, communicating with customers and prospects as well as generating more traffic for your...
2015 was an insane and brilliant year for social marketers. We saw lots of new technologies and trends, some of which stayed and a few sizzled out. This year is no different; there are a ton of new trends on the horizon. As social media marketers, we cannot afford...
Facebook was one of the first social networks to become a hit with businesses. Today, over 42% of marketers deem it critical or important to their business. After all, it has helped 77% B2Cs and 43% B2Bs acquire customers easily. Facebook is also the top choice of social network users...
Did you know that hashtags came into being as a social media writing style in 2010? Did you also know that it was not until mid-2014 that the word hashtag was officially added to the Oxford Dictionary? Chances are that you never thought of hashtags much before this post....
While some marketers and businesses are simply reacting to social media, there are smarter marketers who are actually proactively using social media channels to drive their business. Of the many channels available, Facebook has proven to be a splendid platform for businesses of all sizes to market their brand...